Chrome to Code
Monthly Insights on AI & Data Strategy
"Every dealership is sitting on a gold mine of data. Most are giving it away for free."
A monthly column exploring artificial intelligence, data intelligence, and digital transformation for automotive retail leaders. Published in Dealer Marketing Magazine since 2024.
Recent Highlights
The Smartest First Move Dealers Can Make with AI
The question came up in a quiet moment during an NCM 20 Group meeting. Not during a presentation or a vendor pitch, but in one of those side conversations that matter most.
From Zero to AI: How Dealers Can Start Using Artificial Intelligence Today
Walk into most dealerships and ask about AI, and you'll hear the same thing: 'We're not ready for that yet.' But what if getting started with AI was simpler than you think?
The GM's AI Assistant: Turning Daily Chaos Into Clean Profit
General Managers are drowning in decisions. AI can cut through the noise and surface what actually matters for profitability.
Dealerships Don't Need More People or Vendors
The answer to dealership challenges isn't more headcount or more vendors—it's smarter systems that work together.
All Articles
AI in Automotive Retail: A Straight-Talk Guide for Dealerships
Cutting through the hype to give dealers a practical, no-nonsense guide to AI adoption that actually works.
The AI Era Is Coming, And Your Dirty Data Will Break It
AI is only as good as the data it learns from. If your dealership data is messy, your AI results will be too.
What If Your Dealership Data Was Your Biggest Competitor's Secret Weapon?
Most dealers don't realize how vulnerable their data is—or how much competitors could benefit from it.
AI in Auto: Transforming Data into Dollars
The real value of AI isn't in the technology itself—it's in how it transforms raw data into actionable profit.
Five Ways AI Will Disrupt Car Dealerships in 2025
From inventory management to customer experience, here are the five biggest AI disruptions coming to dealerships this year.
Beyond Chatbots Lies The True AI Revolution Coming to Auto Dealers
Chatbots are just the beginning. The real AI revolution for dealerships goes far deeper than customer service.
Data Ownership: The Strategic Foundation for AI Success in Automotive Retail
Before you can succeed with AI, you need to own your data. Here's why data ownership is the foundation of everything.
Revolutionizing the Dealership Experience in the Intelligence Age
The intelligence age demands a complete rethinking of what the dealership experience should look like.
The AI Revolution in Automotive Retailing
Introducing Chrome to Code: a new column exploring how AI is fundamentally changing automotive retail.
Enhancing Security with Advanced Identity Verification Fraud Detection Tactics
How can you spot and stop identity verification fraud? With fraudsters constantly innovating, dealerships must stay ahead with advanced detection tactics.
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