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Todd Smith
Todd Smith keynoting the TADA Leadership Conference 2026
#1 Best-Selling Author
30+ Years Experience
5x Inc. 500/5000

Book Todd Smith

Keynotes for Auto Retail, OEMs & Financial Services

The keynote automotive boards and financial institutions book when the AI conversation has to land in one hour.

For dealer principals, executive teams, OEM leadership, and financial services strategists ready to lead the AI transformation, not react to it.

Keynote investment: $10K to $15K plus travel. Workshops from $15K. Corporate and financial services from $15K. Rates reviewed annually.

Responds within 2 business days. Limited engagements per quarter.

NADA
NADA
NCM Associates
NCM Associates
Digital Dealer
Digital Dealer
Dealer Marketing Magazine
Dealer Marketing Magazine
Maritz
Maritz
Star Standards
Star Standards
Southeast Toyota
Southeast Toyota
MRAA
MRAA

State Dealer Associations

MTADA
MTADA
TADA
TADA
MADA
MADA
PAA
PAA
OADA
OADA
ADAND
ADAND

OEM Experience

General Motors
General Motors
Ford
Ford
Toyota
Toyota
Lexus
Lexus
Mazda
Mazda

Now Booking: Corporate, OEM & Financial Services

Todd works with financial institutions, OEMs, and enterprise leadership teams on the AI shifts reshaping automotive retail from the outside in.

Recent: Fortune 100 financial services executive briefing, 2026.

Ideal Audiences

Who This Is For

Todd's keynotes are designed for automotive leaders navigating the AI transformation.

Dealer Principals & Owners

Strategic vision for AI-driven dealership growth

General Managers

Operational playbooks to implement AI across departments

Dealer Association Leadership

Industry-wide perspective on technology shifts

OEM Event Planners

Relevant, high-energy content your dealers will talk about

NCM & Peer Group Moderators

Thought leadership that sparks 20 Group discussion

C-Suite & Leadership Teams

Executive-level AI strategy without the vendor pitch

30+
Years in Auto Tech
5x
Inc. 500/5000
500+
Leaders Reached

Where to See Todd

Upcoming Appearances

0 Events Scheduled

Catch Todd at these upcoming events and conferences

What Association Leaders Say

Trusted by the Industry's Education Gatekeepers

"Todd's deep expertise and insights into AI were incredibly impressive, and his desire to help dealers navigate these challenges is evident. Whether you are looking for a high-level overview or a more detailed, nuts-and-bolts understanding, I would highly recommend Todd as a resource to consult."
Darren Whitehurst
President
Texas Automobile Dealers Association
"Not only is he a technology, data and AI expert, but he also has hands-on experience as a dealership owner and employee. He truly wants to see dealerships succeed, and that's reflected in the sessions he leads."
Liz Walz
Director of Learning Vision & Impact
Marine Retailers Association of the Americas (MRAA)

On Stage

Recent Engagements

A look at where Todd has been speaking with operators, OEMs, and industry standards groups.

Todd Smith speaking at the Montana Dealers Association Meeting

Montana Dealers Association Meeting

Montana · August 2026

Todd Smith speaking at the STAR Standards Spring Event in Miami

STAR Standards Spring Event

Miami, FL · Spring 2026

"AI Agents and the Architecture of Action"

Ways to Work Together

Engagement Options

Each engagement is custom-tailored to your organization's specific challenges and objectives.

01

Executive Keynote

Main Stage Presence

High-impact presentations that transform how your leadership team thinks about AI, data ownership, and competitive advantage.

"Attendees leave with what one dealer called 'a clear 90-day plan'"

  • Custom content development
  • Pre-event leadership brief
  • Post-event Q&A session
45-75 minutes
02

Strategic Advisory

Executive Counsel

Private strategy sessions for C-suite and senior leadership navigating critical AI transformation decisions.

"He knows way more than you think. Mind blowing."

  • Confidential assessment
  • Roadmap development
  • 90-day action plan
Half-day or Full-day
03

Leadership Workshop

Hands-On Intensive

Immersive working sessions that produce implementable playbooks, governance frameworks, and transformation roadmaps.

"Changed my outlook on our business"

  • Interactive exercises
  • Team alignment
  • Deliverable frameworks
Half-day or Full-day

Attendee Takeaways

What Your Team Walks Away With

Every engagement delivers concrete, implementable outcomes — not just inspiration.

Strategic Clarity

Understand how AI will reshape dealership operations in the next 3–5 years — and what to prioritize now.

Actionable Diagnostics

Identify the 3 data mistakes silently killing dealer profitability — and the fixes that don't require new vendors.

90-Day Action Plan

Leave with a concrete 90-day roadmap to begin practical AI adoption, tailored to your dealership's maturity level.

The Process

From inquiry to keynote in three steps.

  1. 01

    Inquire

    Share the event, date window, audience, and format. We respond within two business days.

  2. 02

    Proposal

    You receive a written proposal covering format, deliverables, and fee. No pitch, no filler.

  3. 03

    Confirm

    Date is held while you decide. Countersign and we begin custom preparation for your room.

Keynote fees $10K to $15K. Format and audience adjust final ranges.

Presentation Topics

Signature Talks

Every presentation is customized to your audience. These are starting points, not scripts.

01
Signature Talk

The Intelligent Dealership

How to build a unified data layer that makes AI useful, not just another dashboard.

02
Strategy

Data as Inventory

Why customer data is your most valuable asset and how to stop giving it away.

03
Operations

AI-Powered Customer Intelligence

Moving beyond spray-and-pray marketing to predictive, personalized engagement.

04
Entrepreneurship

Building & Exiting in Auto Tech

Lessons from founding and selling multiple Inc. 500 companies in the automotive space.

Signature Frameworks

Proprietary Thinking Todd Brings Into the Room

Buyers hire keynotes for named frameworks their teams can implement Monday morning. These are Todd's.

The Ownership Framework

Owned vs. Rented Intelligence

Every dealership operates on a mix of data it owns and data it rents from vendors. The ratio determines who captures the AI decade's value. Todd's framework audits the split and closes the leaks.

The Architecture Model

The Automotive Data Stack

A three-tier model (foundational, operational, intelligence) that reframes AI adoption as a stack problem, not a feature problem. Boards use it to sequence investment and kill vanity tooling.

The Strategic Warning

The Digital Feudalism Thesis

The industry's default trajectory: dealers become tenants on vendor platforms, paying rent on their own customer relationships. Todd's thesis names the trap and the exit.

What Operators Say

The Room After Todd Leaves

Todd showed us the door to a new level of profitability by leveraging AI across our stores.
Scott Falcone
Owner, World Auto Group
Todd delivered a framework our team can operationalize to transform the organization.
Robert Ringo
NCM Moderator
"AI doesn't fix dealerships. Clean, owned, connected data does. AI is the multiplier."
Todd Smith

Testimonials

What Event Organizers Say

"Todd doesn't sugarcoat. He tells you exactly what's broken and exactly how to fix it. Our leadership team left with a clear 90-day plan."
BR
Bob Ringo
NCM Moderator
After NCM 20 Group Presentation
"The most practical AI presentation I've seen. No vendor pitches, no buzzwords. Just strategy we could implement the next week."
BK
Bruce Knudsen
Montana Automotive Dealers Association
Annual Conference Keynote
Media & Podcasts

Featured Guest Appearances

Todd has been featured on leading automotive and business podcasts, sharing insights on AI adoption and dealership transformation.

View all episodes

Fit

Not a fit if you need a motivational opener or a 20-minute lunch talk.

Todd works with dealer principals, executive teams, OEM leadership, and financial services strategists on ownership, strategy, and operating decisions. The room leaves with a plan, not just applause.

Not a fit for engineering-team technical deep-dives, product demos, or vendor-sponsored keynotes.

Investment

Published Rate Card

Keynote, 45 to 75 min
$10,000 to $15,000
Half-day workshop
From $15,000
Full-day or multi-session
Quoted on request
Corporate / financial services
From $15,000

All fees in USD. Travel billed at cost. Rates reviewed annually. Custom multi-day and executive advisory engagements quoted separately.

Common Questions from Event Planners

Everything you need to know about booking Todd for your next event.

Ready to Book?

Check availability for your next event, conference, or leadership summit.

The Briefing

The AI Dealership Briefing

Actionable AI strategy for automotive retail executives.

5,795 subscribers · 78 editions published

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